From childhood, Anna Zuckerman has been mesmerized by the beauty of the gemstone; the color, the cut, and the brilliant sparkle give her the power to imagine its potential. Growing up, she carefully observed and assisted her father at his gold smithing business, where he created bespoke jewelry out of the finest diamonds and gems for select clientele. Infatuated with the craft, she formally trained through courses in metals, where she learned the intricacies of the technical process, as well as certification with the Gemological Institute of America.

Through opening a small fine jewelry boutique focusing on diamonds, she learned that most of her clientele was limited to buying these pieces just once in a lifetime. Feeling that the world was underdelivered by the jewelry industry to serve these clients, Anna became determined to recreate the look and feel of affordable luxury, re-defining what a demi-fine jewelry collection could be, with colorful gems as its focus, bringing bold statement and wearability to her customers.

With her deep knowledge of jewelry design as well as years of experience traveling the globe to collaborate with gem growers and cutters to understand emerging techniques and manufacturing capabilities, Anna mastered a unique process of production for her collection, using cutting-edge technology and ethical sourcing practices to create beautiful yet sustainability-focused pieces. Through repurposing salvaged lab-grown diamond and gem materials that would otherwise go to waste, she creates new beauty while extending the life cycle of already existing materials - saving further ecological damage and destruction.